Annie Zhao — Product Designer

Hello, I'm Annie. I design monetization products at Instagram. For 15+ years, I've been turning ambiguous, high-stakes problems into products people actually use.

Background

Instagram

Staff Product Designer

2022 – 2026·Seattle / Remote

I owned the end-to-end advertiser experience across ad objectives, budgeting, and payments, and led Boost on Web from 0 to ~30% of total Boost revenue. I drove Instagram's generative AI advertising work, from creative tools to chat-based ad creation.

Facebook

Senior Product Designer

2018 – 2022·New York

I designed across the breadth of Facebook: recruiting tools used by the global hiring organization, billing and payments systems for advertisers, and consumer products across Marketplace and Community. I moved between enterprise and consumer work, leading projects from research through launch.

Jet.com

Senior Product Designer

2017 – 2018·New York

I designed internal enterprise tools for category specialists — helping them manage their catalogs and track how products were performing, from what shipped to what sold.

Bloomberg

Senior UX Designer

2015 – 2017·New York

I designed for the Bloomberg Terminal — building features for traders and analysts and contributing to the Terminal's design system.

Samsung SmartThings

UX Designer

2013 – 2015·Palo Alto

I designed for the smart home — an app that had to talk to physical hardware, which meant designing the moments where software and the real world meet. I owned both UX and visual design.

WePay

Lead UX Designer

2012 – 2013·Palo Alto

I led UX and visual design for WePay's core product — a payments platform that helped small businesses get paid and manage their money online.

About me

With 15+ years across enterprise advertising, payments, and internal platforms, I've built a career on products where the stakes are real and the systems are complex. I'm currently a Product Designer at Instagram, leading design for Boost across mobile and web. Previously I designed billing and payments systems at Facebook, worked on the Core Terminal at Bloomberg, and led design across e-commerce, payments, and IoT at Jet.com, WePay, and Samsung SmartThings. I trained as both an engineer and an artist — a Computer Science degree and a Fine Art degree — before completing my M.S. in Human-Computer Interaction at Carnegie Mellon. I live in San Diego, where the sun makes it very hard to stay inside.

LinkedIn annieyue.zhao@gmail.com